BikeLife Cities is a city-based bicycle marketing program to provide engaging, informative content and local and national resources to inspire people to ride more. The program is intended to reach all levels of cyclists, including people who don’t ordinarily get cycling information but might ride, to create excitement and convey the fun of cycling by raising awareness of all of the opportunities for cycling in each participating city.

BikeLife Cities includes a localized, content-rich website promoted through social media and centers around a localized print piece (a glossy, stylish magazine) that focuses on marketing cycling and providing engaging information on riding. A big focus is to send people to existing resources (local maps, events and websites).