Denver, Co (February 25, 2016) – Colorado’s largest consumer bike show, the Primal Colorado Bike Expo will be expanded and improved for 2016 as it moves to a new outdoor venue at Sports Authority Field on Friday, May 13th and Saturday, May 14th.
In its second year, the Primal Colorado Bike Expo will be held in conjunction with the Kaiser Permanente Colfax Marathon Health + Wellness Expo going on simultaneously which will attract over 30,000 athletes to Sports Authority Field during those two days.
The 2016 Bike Expo will be free and open to the general public, held in parking lot J, just West of the stadium and feature over 100 bike exhibitors throughout Colorado presenting the latest in bikes, gear, nutrition and lifestyle offerings for the biking and triathlon communities.
Last year, the Primal Colorado Bike Expo was held at the Colorado Convention Center and attracted over 110 exhibitors including Primal, SRAM, Bianchi and Skratch Labs.
Billed as the official kickoff to the cycling season, this celebration of bikes and community will provide recreational riders, cycling enthusiasts, roadies, mountain bikers and athletes the opportunity to learn about the latest products, consumer trends, organized rides, competitive races, clubs, teams, advocacy groups and cycling destinations.
New for 2016 will be live music, a beer garden, expanded kids zone and a demo and test area for riders of all ages and abilities.
“We are extremely excited about the ‘new and improved’ version of the Primal Colorado Bike Expo and believe the two-day format and outdoor venue will provide an exciting opportunity to make the event more accessible to all bike enthusiasts,” commented Dave Edwards, President of Primal Wear.
Hours for the two-day event will be 12 noon to 7 pm on Friday, May 13th and 9 am – 6 pm on Saturday, May 14th. Parking is available in lots C and D, on the West side of the stadium accessible from Federal Blvd. Bike valet parking will be provided by Wish for Wheels adjacent to the Bike Expo.
The Colorado Bike Expo is made possible by Primal Wear, Wish for Wheels, BikeState38 and 303Triathlon.
Learn more about these proud Colorado companies:
Primal, founded in 1992, has emerged as the leading designer and manufacturer of premier cycling apparel for teams, clubs and events around the world. Primal is committed to the progression of cycling for all abilities and is dedicated to promoting and sponsoring events that benefit people’s lives. Their mission is to provide the highest-quality cycling apparel available while fostering the growth of cycling through competition, community, and advocacy. They believe in cycling as a positive influence globally and are dedicated to increasing the number of people that choose cycling as a means of recreation, environmental conservation and health. www.primalwear.com
Wish for Wheels, founded in 2004, is determined to make a difference by providing new bikes and helmets to elementary school kids. Their mission is to transform the lives of kids from low-income families, by broadening their scope for personal growth and a healthy lifestyle through bicycling. www.wishforwheels.org
BikeState38, founded in 2014, is your hub for all things cycling for the state of Colorado; a directory of resources to help people navigate all the rides, destinations, bike shops and nonprofits that make up Colorado’s cycling landscape. BikeState38 covers most means of biking but its primary focus is road cycling and touring; with an emphasis on organized recreational rides. From event directors to industry professionals, bicycling newbies to fanatics, locals to tourists, BikeState38 has a little something for everyone with access to free wheeled experts, clubs and advocates. Clip-in and enjoy the ride as Colorado is best experienced from the seat of a bicycle! www.bikestate38.com
303Triathlon, the state’s premier news outlet for our multisport mecca, is proud to sponsor the Expo’s Triathlon Zone, the hub for all things swim-bike-run. Together with 303cycling, the 303 websites will also provide media coverage for the event. As Colorado’s leading sources for cycling & triathlon news in the state, the 303 entities provide our sports community with coverage of racing, training, commuting, advocacy, industry news, and recreational aspects. For more information on 303Colorado (303cyling, 303Triathlon), please visit the websites 303cycling.com and 303Triathlon.com, or email info@303Colorado.com.