Talk about a bike-friendly community. Along with designing every neighborhood street to be bicycle and pedestrian friendly, Eastmark in Mesa’s East Valley is giving away cool orange cruiser bikes to new residents to inspire and encourage them to bike more.
At their inaugural “Let’s Ride, Eastmark!” event, 200 lucky residents received a custom-designed cruiser from local designer and cycling enthusiast Jim Decker, owner of Soul Beach Cruisers in Tempe. Only 400 of the limited-edition bikes will be produced.
“The real joy I saw in the faces of residents as they received their bikes was amazing,” says Decker. “Eastmark is really innovative in terms of offering their community that connection through cycling and a healthy outdoor lifestyle.
Residents are contacting their neighbors and going out on rides. It’s exactly what we wanted to see happen.”
Learn more about this great bike-friendly community at Eastmark.com.