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Co-Founder Boulder Cycle Sport 3 locations Mountain Biker Road Biker Cyclocross Racer Bike Commuter Brandon has always been involved in the bike world. From riding BMX bikes as a kid to mountain bike racing at CU Boulder to managing a mountain bike team to co-owning the Boulder Cycle Sport shops biking is a part of his DNA. This year Boulder Cycle Sport celebrates its 10th anniversary. Weve always wanted to do things that made the shop more of a community hub rather than just a bike shop shares Brandon hence Boulder Cycle Sports involvement in events fundraisers charities junior cycling teams and clinics. New this year is a scholarship program to send women to bike mechanic school. As you know women run the world so I want to do my part in getting more women involved in the bike industry he says. This fall Boulder Cycle Sports Ambassador Team will once again offer its free Wednesday night cyclocross clinics. I enjoy giving back and teaching beginners how to do their rst race adds Brandon. And I enjoy competing and watching the sport grow. Its all part of my job. Meet Local Businesses Doing GOOD STUFF FOR BIKING GEICO Boulder and Boulder Cycle Sport Owner GEICO Boulder Ofce Mountain Biker Bike Commuter As owner of Boulders GEICO insurance ofce its Joes job to sell car insurance. Face it you just have to drive sometimes he says. I love being a GEICO agent and wouldnt be in this business if I wasnt with GEICO but my personal passion is biking. Prior to opening the local GEICO ofce in 2005 Joes job was actually in biking and skiing. He founded and co-owned the two Cutting Edge Sports bike and ski stores for 12 years in Boulder and Louisville. A longtime avid mountain biker and bike commuterhis ofce is conveniently located just off the Elmers Two Mile bike pathJoe is also a newly resurrected Boulder Mountainbike Alliance BMA member and ride guide. In support of BMA Joes ofce is offering a great promotion if you contact them for an insurance quote they will donate 20 to BMA. See page 2 for details. Im happy to support a group that is all about making Boulder a better place to ride says Joe and also to help people get a good rate on their insurance so they have more money to spend on biking Along with running his three bike shops Brandon will be busy training for another season of cyclocross racing. In 2014 he was the National Champion in the Masters 40-44 age group. By day Joe runs his GEICO ofce but whenever possible he hits the mountain bike trails often with his wife Mary. BRANDON DWIGHTJOE RICHARDSON By Becca Heaton 43 FUN STUFF