Boulder Born

Boulder Products

Cool products from Boulder that Bring Comfort, Safety and Fun to your Commute.

Dual Eyewear

In 2011, Louis Viggio put a cycling computer on his bike and went on a ride. He was quickly dismayed when he found the data too blurry to read. But instead of buying prescription sunglasses, Viggio designed lightweight, sporty sunglasses with magnification built into the lenses. Dual Eyewear’s stylish, economically-priced sunglasses are made for active outdoors people. 


There’s an emerging athletic apparel brand in town, putting a new spin on shorts. Elevenpine’s
multisport shorts for guys and gals convert from a form-fitting performance version on the bike to a loose, town-fit when off, offering a more stylish option post-commute thanks to a discreet zipper. 20 percent off through 9/30/17 with code BIKELIFE20.

Heartstrings Card Company

Artist Kristin Sheldon’s designs are inspired by Boulder lifestyles. Her Heartstrings Card Company’s whimsical images feature cyclists, skiers and animals amid her comical wordplay. From greeting cards and books to pastel images called Heartoons, her art also has commercial applications, as seen on posters for Downtown Boulder Inc., Habitat for Humanity and others.

Mirrycle Bell

Thirty-odd years ago, Barry Schacht wanted a bike mirror that allowed his hands to be placed in all three positions on his drop-style handlebars. He designed one and it launched the Mirrycle Corporation. Next he wanted a bike bell for safety reasons and began importing high-quality bells from Japan. Calling them Incredibells, there are now more than 20 varieties in a multitude of fun shapes and colors.

RecoFit Compression Gear

The sun is strong here but how much greasy sunscreen can one endure? Protect your arms from sunburn and damaging rays with RecoFit Armcoolers. Their Icefil fabric, embedded with Xylitol, wicks perspiration away and cools the skin’s surface by up to five degrees, and provides 50+ UPF! Get 20 percent off online orders: code 20off.

Polar Bottles

Keep your water colder longer with the double-wall, insulated Polar Color Series Sport Bottle. Designed to keep liquids cold up to twice as long as single-wall bottles, this lightweight and easy-to-squeeze bottle now has an upgraded high-flow cap. Want one? Go online and get 30 percent off by using code BIKEINCOLOR (expires 9/30/17). 

Xero Shoes

Live life feet first! Xero Shoes are lightweight, comfortable and versatile enough for casual walks to trail ultramarathons. The Cloud is a huarache- style sandal that can roll up and pack in your pocket. It lets your feet relax on its 3mm BareFoam™ layer ($49.99). The Prio, a running/fitness shoe, has a wide toe box for barefoot-inspired movement and a non-elevated heel for proper posture ($89.99). Both backed with a 5,000-mile warranty! See all their casual and performance shoes and sandals!