About Us


Based in Boulder, Colorado Catalyst Communication has 30 years’ experience producing award-winning marketing, including “magalog” guides—editorial, advertising and digital content—for retailers and suppliers in the outdoor, bicycle and snow sports industries. Catalyst staff also has many years’ experience in non-profits, advocacy and alternative transportation. The late president of Catalyst, Leslie Bohm, was one of four founding members of Bikes Belong (now People for Bikes), the leading movement to improve bicycling in the U.S.

BikeLife Cities is an innovative print and digital media venture that partners with cities, marketing partners and advertisers to inspire, inform and educate new and occasional cyclists in major metro areas. At BikeLife, we believe that bicycling makes cities more sustainable, healthier and more vibrant places to live and work. We're proud to enhance city efforts and support goals such as Vision Zero, Complete Streets and Safe Routes to School. BikeLife is currently partnering with nine cities–and growing–plus local and national marketing partners and sponsoring organizations.

For more information: http:www.catacom.com

Our Staff

Griffin Bohm
Max Nathanson

Lynn Guissinger – President/Publisher
Lynn has managed Catalyst with her late husband, Leslie Bohm, for the past ten years. At Catalyst, Lynn has worked to address marketing needs with solutions for bicycle and outdoor retailers and suppliers. Prior to that, Lynn practiced law, including time spent clerking for a judge on the Tenth Circuit U.S. Court of Appeals and practicing at the national firm of Holland & Hart. Lynn taught for several years at the University of Colorado School of Law, teaching courses in urban planning, including transportation issues. Lynn served on the City of Boulder Transportation Advisory Board for five years, acting as chair for two. In that capacity, she had the opportunity to work with and understand the marketing challenges and tools for encouraging people to travel by bicycle and other alternate modes. She brings this varied experience to Catalyst’s city-based marketing project, BikeLife Cities, and the new offerings for Catalyst’s retailers and suppliers. Lynn’s cycling history includes 5-week bicycle tours from the Olympic Peninsula into Montana and down to Jackson Hole, and from Duluth, MN along the Canadian north shore of Lake Superior to Bar Harbor, Maine. She’s cycled all 28 (or 26, depending on how you count them) cantons of Switzerland, and takes the family riding near Moab every Spring Break.

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Griffin Bohm – Executive Editor
Griffin handles all the odds and ends at BikeLife. He is the head of the sales department, handles magazine editing, is the lead digital content manager, and is the account executive for the bike industry. Before joining Catalyst and BikeLife Cities, Griff graduated from the Leed’s College of Business at CU in Boulder and recently volunteered at a school in Nepal. He enjoys all kinds of cycling and skiing, and coaches lacrosse for the local high school team.

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Shirlee Adolfson – Accounting & HR
Shirlee has worked for Catalyst for 8+ years. Doing accounting as a part-time service, she works and has worked for many other Boulder companies, including Colorado Fresh Markets, ComArts, and many other small companies. She is a native of Colorado and loves all the state has to offer, from rafting and camping to playing golf, which is one of her favorite things to do.

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Susan Wasinger – Lead Designer
Susan Wasinger is a graphic designer, photographer, writer and author who has been working in publication, identity, and marketing design for over 30 years. Her work has received numerous awards from the American Institute of Graphic Design (AIGA), the Art Director’s Club of Denver and of New York City.  Her work has warned multiple Maggie Awards for magazine design, as well as several awards for excellence in book and editorial design from the Rocky Mountain Book Publishers Association, The Western Publishing Association, and numerous Ben Franklin Awards for Book Design from the Independent Book Publishers Association. Susan has written, photographed and designed seven books of her own for Sterling Publishing in New York and London, numerous of which have received the prestigious “Starred Review” from the American Library Association. Her publication and packaging design have been featured in Print Magazine’s Design Annuals. Her design and writing have been featured in Real Simple Magazine, Metropolitan Home Magazine, Mother Earth News, and other specialty publications. Susan has been art director and lead designer for numerous national magazines including Natural Home Magazine, Living Crafts, Piecework Magazine, and The Herb Companion.

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Susan Eastman – Publishing Editor
Susan Eastman has worked in the cycling world as a journalist and publicist for more than 20 years. Past experience includes serving as media director at the Coors International Bicycle Classic, as the U.S. editor of the European-based Winning Magazine, as co-founder of Inside Communications (publisher of VeloNews), and as a freelance writer for numerous national publications, including Outside and Bicycling. She is also the owner of RecoFit Compression Gear, manufacturing products to help athletes perform better and recover faster. As the new editor of BikeLife Cities magazines, Susan interfaces with participating cities’ staff to help direct their editorial content into engaging articles that promote the city’s transportation accomplishments. Pedaling her road and mountain bikes around Boulder keeps her healthy and happy.
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Zane Wilson – Graphic Designer
Zane has a passion in life for experiencing the “new” — constantly moving, constantly exploring ideas and activities that expand his perspective, and collaborating with the things in life that offer maximum mental and physical happiness.  The list is growing:  international travel, active involvement in the arts and design, gardening, sustainable architecture and green building methodologies; and finally, choosing a lifestyle that embraces active and healthy habits.   

His many pursuits include snowboarding, hiking, climbing, fly fishing—and most notably, as of late—mountain biking. Mountain biking offered a new form of exercise that didn’t compromise future joint health; as a result, the sport has become his new passion. Mountain biking in Colorado offers a nice blend of exercise, fresh air, solitude, and technical challenge.

Zane Wilson is originally from the Southwest, where he grew up in the Sonoran desert of Phoenix, Arizona.  His path has taken him from his home state to Detroit, Michigan; and ultimately, to Longmont, Colorado where he lives with his wife, Annette, and their two kids — Ronan and Thea.  While living in Detroit, Zane earned an M.F.A. degree from Cranbrook Academy of Art.  Upon completion, he moved to Colorado to teach several courses in studio art printmaking and multimedia design at the University of Colorado and the Front Range Community College system.    Today, Zane finds his life to be adequately balanced between Adventure Fit, family life, and outdoor living at the base of the Rocky Mountains.

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Max Nathanson – Columnist
Born and raised in Boulder, Colorado, Max is all about bikes, skis, mountains, and the occasional game of table tennis. He has lived in Chile, Ecuador, Spain, and is a proud addict of both Cholula and Chapstick. His writing has been published in DiningOut Magazine, South American Backpacker, and FoodTank: The Food Think Tank. He is currently a graduate student in International Development at the University of Oxford and holds a B.A. in Political Science, summa cum laude, from the University of Colorado.

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Leslie Bohm – Founder, 1952-2012
Leslie founded Catalyst after spending years in the bicycle business, marketing his own products. He started his first company, Eclipse, at age 20, making bicycle packs and motorcycle tank bags, earning 10 patents. Eclipse grew to be a successful company, with product featured in a 1981 Playboy article, “Biking Comes of Age.”

Catalyst has helped thousands of small businesses with award-winning marketing, and through Leslie’s leadership, has created a family of unusually close employees and former employees. Leslie always envisioned the possible and then worked and inspired others to make it happen. If you knew him, you often saw a pad of paper in his shirt pocket so he could take notes, write down new ideas, or get back to you tomorrow with the answer to a question. He studied marketing and success and politics, joining the NRA just to learn the marketing tactics so he could put them to work for his clients and the industry.

Leslie believed that cycling could make a difference in the world, and was a founding member of the advocacy group Bikes Belong (now People for Bikes). “In the years since the founding of Bikes Belong, federal funding for bikes has gone from $20 million to over $1.2 billion.” John Burke, the president of Trek Bicycles, wrote recently. “The accomplishments of the movement are too many to list. The bicycle movement owes Leslie a big thank-you.” In 2008, Leslie was the driving force for bringing 1000 bikes to the Democratic and Republican conventions. These bikes were used to seed bike share programs in America. In 2011, the industry awarded him the Distinguished Service Award for a lifetime of promoting cycling in America.

Among other activities in his adopted home of Boulder, Leslie was instrumental in bringing groomed skiing to North Boulder Park and in creating the Active Boulder group of the Boulder Chamber to encourage new active lifestyle businesses. Leslie loved traveling with his family and introducing his sons and their friends to his world – mountain biking in the canyons near Moab, skiing and hiking in Colorado,and climbing in the Dolomites. He died on August 20, 2012 from brain cancer at age 59.

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